CoachXGrind™

Engineered for serious lifters who wear the mindset and live the grind. Backed by performance built, athlete-approved quality that’s made for the gym, not for show.

CoachXGrind™| Collection

CoachXGrind 

TheLifterwear™

Purpose built gymwear for serious lifters. Crafted for performance, discipline, and legacy with premium materials. Athlete approved designs and no distraction aesthetics. TheLifterwear™. Built for those who lift with purpose.

TheLifterwear™ | Collection

Thelifterwear

About our brand

CoachXGrind™ under TheLifterwear™ Was founded by an award winning international coach whose experience, discipline, and long-term vision came to life in Dubai. Born from years of coaching athletes and lifters, the brand was created with a clear mission; to craft premium, performance-driven apparel engineered for serious lifters.

Dedicated to athletes, coaches, serious lifters and true gym enthusiasts. Built for performance and not for show.